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AI Crafts: Why are design firms increasingly incorporating AI?

Let's delve into the profound influence of emerging technologies on the film industry and how they significantly shape our perceptions of the future.

Author

Serra Ikiz
June 13, 2024

Hello,

In today's newsletter, we delve into the latest advancements at the intersection of AI and design.

AI is being utilized to optimize building performance and energy efficiency, contributing to more sustainable architectural practices.

According to a new review, design firms increasingly incorporate AI into their workflows to tackle labor shortages and rising costs. This integration is helping firms stay profitable by optimizing project management and enhancing efficiency. This trend marks a significant change from the previous year when AI was more of an exception than a norm in design services.

This approach uses AI algorithms to generate multiple design solutions, allowing architects to explore various possibilities quickly.

Imagen 3 - Google DeepMind

The interior design industry is experiencing a boom in AI applications. Tools like interior AI are transforming how designers create and visualize spaces. Utilizing generative AI, these platforms can produce high-quality, realistic 3D renderings without the need for traditional drafting and physical models, significantly reducing costs and project timelines.

These tools transform the design process, enabling architects to create complex, parametric designs more efficiently and precisely.

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As a technologist, I see how AI and the fourth industrial revolution will impact every aspect of people’s lives.

Fei-Fei Li

Google has introduced the latest version of its text-to-image AI model, Imagen 3. This model features enhanced image generation capabilities, allowing for the creation of high-quality images from textual descriptions. This advancement is set to push the boundaries of digital and graphic design.

Also, according to another report, surrealism is making a significant comeback in design, characterized by fantasy art and ethereal elements. This trend is particularly popular among Gen Z, embracing digital content that challenges reality and promotes personal expression.​

These advancements highlight AI's growing influence across various design sectors, fostering creativity, efficiency, and accessibility. Stay tuned for more updates on how AI continues transforming the design world.

Best,
Serra